Key Account Management is a process used by organisations to manage relationships with customers to produce measurable business results. Winning, managing, and expanding major accounts are critical to growth of organisations. Navigating the landscape of the company, finding the key influencers and keeping the competition at bay are some of the activities involved in key account management.
6Cubes Key Account Management Programme provides a practical approach to plan, analyse and implement strategies to manage relationships with key accounts. Participants gain the critical skills and knowledge needed to penetrate, expand and protect strategic accounts, giving them the essential edge in an increasingly competitive business environment.
For Whom - Individuals responsible for maintaining key accounts in OEM sales, strategic selling, key acquisitions and individuals who aspire to develop into a key account management role.